A Facebook Ads report template is a must-have tool for obtaining insights into your Facebook Ad campaigns. It will help you understand which campaigns are successful and which aren’t, as well as analyze the outcomes of your campaigns properly and efficiently.
However, choosing between native and custom report templates is always a challenge. So, from our experience, we decided to explain when you should go with a native solution and the situations where custom Facebook Ads report templates may be better.
This is an automated template that allows you to instantly visualize your data. You just need to connect your ad account and the destination app account, and you will get a copy of this report with your Facebook Ads metrics.
The best thing about this dashboard is that it’s self-updating. It’s powered by Coupler.io, a reporting automation solution, that regularly extracts fresh data from Facebook Ads and updates the metrics in the dashboard. You can specify a custom schedule for the updates and refresh the dashboard as often as every 15 minutes.
This will help you keep track of the key metrics in near real time, conduct continuous analysis, and make sure your marketing efforts bring good results. The template is available for Looker Studio, Power BI, and Google Sheets.
Facebook Ads dashboard template in Looker Studio
Effectively manage and optimize your Facebook advertising campaigns, reaching your target audience in a data-driven way.
Facebook Ads dashboard template in Power BI
Get a detailed overview of your advertising campaigns’ performance using a dynamic Power BI dashboard template equipped with a no-code Facebook Ads connector
Facebook Ads dashboard template in Google Sheets
Monitor the performance of your advertising campaigns in Facebook and identify top assets to spend your budget wisely.
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The Facebook Ads leads breakdown dashboard offers a detailed view of your ad performance, focusing on lead generation. You can filter data by campaign to analyze lead metrics for each one separately.
The dashboard allows you to:
This automated template is designed in Looker Studio. To start using it, connect your Facebook Ads account with the help of the built-in Coupler.io connector. In just a few moments, your report will be populated with your campaign metrics.
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The Facebook Ads purchases breakdown dashboard offers a comprehensive analysis of how effectively your ad campaigns drive purchases. It enables you to explore key performance metrics such as clicks, CPC, and ad spend in relation to actual purchases.
With this dashboard, you can:
This Looker Studio template is powered by Coupler.io, making it easy to automate data updates from your Facebook Ads account. With just a few clicks, you’ll have a fully populated report that provides real-time insights into your campaigns. Set custom data refresh intervals as frequent as every 15 minutes, ensuring you always have up-to-date information at your fingertips.
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Our next template is more versatile as it can show the performance of not only Facebook Ads campaigns but also campaigns run on other ad platforms. It’s a PPC multi-channel dashboard template designed and powered by Coupler.io. This means you can connect it to LinkedIn Ads, Instagram Ads, Google Ads, and TikTok Ads to get a comparison overview of different metrics in one place.
So, you don’t need to check metrics on every platform separately. Also, such a marketing report is easy to share with clients and stakeholders.
The report allows you to track such metrics as CPC, CPM, conversion rate, and more. You can also apply different filters, select the needed date range, or view Facebook Ads data separately from other data sources.
Coupler.io designed this template for different destinations including Google Sheets, Looker Studio (former Google Data Studio), Power BI, and Tableau. Pick the version you like most and get it for free.
PPC multichannel dashboard in Google Sheets
Use a PPC dashboard designed for Google Sheets to track the performance of your campaigns across multiple advertising platforms.
PPC multichannel dashboard in Looker Studio
Get a comprehensive PPC reporting tool to track the performance of your campaigns launched at multiple advertising platforms.
PPC multichannel dashboard in Power BI
Use a Power BI PPC dashboard for tracking and analyzing your advertising campaigns across multiple platforms.
PPC multichannel dashboard in Tableau
Track and analyze the performance of your advertising campaigns across various platforms using a one-stop PPC dashboard in Tableau
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This Facebook Ads report lets you evaluate how your campaigns influence branded searches, so you can increase brand awareness.
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The template is designed in Looker Studio. It collects data from Facebook Ads (ad campaigns) and Google Search Console (branded searches). As a result, you get a one-page report showing the comparison of ads and branded impressions. To use the template, connect your Facebook and GSC accounts and select the specific region where you run plenty of ads on Facebook. The Readme tab contains detailed getting started instructions.
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While the previous templates were built using BI tools (Looker Studio and Power BI), this Facebook Ads report is made in Google Sheets. It provides an overview of your monthly advertising budget.
It’s not a single-channel report. In addition to Facebook Ads, you can add data from other platforms, including Google Ads, LinkedIn Ads, and so on. However, if you want to use it solely for analyzing ad budgets on Facebook, you’re free to go. The report lets you track the dynamics of spending on advertising, understand your over/under budget during the year, monitor the average daily costs, and more.
Follow the getting started instructions on the Readme tab to connect your Facebook Ads data to Google Sheets
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If you get used to running reporting or analytics in spreadsheets, then check out this Facebook ad reporting template in Google Sheets by Supermetrics. The template contains a few tabs, with the first one dedicated to a high-level monthly report. Here you can see several ads metrics and their dynamics displayed with the help of sparklines in Google Sheets.
Other tabs are mostly spreadsheets without any visualizations. They show detailed campaign performance, monthly performance, device stats, and age & gender stats. You can connect this template to your Facebook Ads account with the help of Supermetrics. However, the connection flow is not as smooth as with Coupler.io since you’ll need to install the Google Sheets add-on.
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Let’s get back to templates built with BI tools. Now it’s Tableau’s turn. This Facebook Ads report template contains different ad performance metrics grouped by sections: campaign, ad set, and audience. In addition to bar and column charts, you can also see a scatter plot as a visualization for the Distribution of Ad Sets by Spent.
The template is a work by an analyst at Exness. She shared her template on Facebook Ads performance via Tableau Public so you can download and use it for your project. However, unlike the previously mentioned options, this one does not provide you with a data connector.
So, you’ll have to handle the export of Facebook Ads data to the template yourself, for example, with the help of Coupler.io. You can easily automate exports of Facebook Ads data to either BigQuery, Google Sheets, or Excel. Any of these destinations can be directly synchronized with Tableau becoming a data source for your report.
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This Facebook Ads Performance template gives you a complete overview of the most important KPIs. You can check how your Facebook Ads campaigns are performing, zoom in on details, and analyze your ad data.
The dashboard reflects such metrics as amount spent, impressions, conversions, clicks, cost per conversion, etc. It allows you to track changes over time and compare results to the outcomes received in previous periods.
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On the screenshot, you can only see a part of a long Facebook Ads Report: Traffic designed by Whatagraph. In total, it contains the following sections:
The template is available in a view-only mode. To use it, you need to create a Whatagraph account first.
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This Facebook Ads example report by Swydo allows you to track specific KPIs you need to help you or your client make insightful decisions.
The template report is customizable, i.e. you can include pre-defined KPIs values and data visualizations (widgets). Also, it’s possible to include data taken from other sources, not only Facebook Ads, to get comprehensive insights across all paid campaigns you run.
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And now, the last dashboard on our list of Facebook Ad reporting templates. We considered the options designed by Improvado, Dashthis, and other companies specialized in such solutions. However, in the end, the template provided by DataMyth got the most of our votes.
It’s a long report consisting of the following sections:
Each section is accompanied by the Observations & Insights block which is generated based on the data imported and populated from Facebook Ads.
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It’s most likely that you were not aware of out-of-the-box Facebook Ads reporting templates. However, if you read our guide on Facebook Ads reporting, you’ll learn that you can create Facebook Ads reports using one of three design layouts i.e. templates: Pivot table, Trend, and Bar.
A pivot table is a form of data organization to derive helpful conclusions easily. This Facebook Ads report template is basically a spreadsheet where columns represent Facebook Ads metrics, and rows – breakdowns. The report created using the pivot table template will let you get more details and granularity of your ads data. Here is what it may look like:
Do you want to make your ads report somewhat visually appealing? Then you can check out the trend template, which includes a graph containing up to 10 lines. Lines show different breakdown segments. They stretch along the YX plane, where the X-axis represents the time interval, and the Y-axis – metrics. This Facebook Ads report template works well to compare metrics and understand trends. Here is what the report may look like:
The third native template for Facebook Ads reports is a bar chart. Similar to the trend template, the bar report can contain up to 10 bars, each representing up to 3 metrics. The groups of bars are represented by breakdowns. This template is good for comparing metrics across different sets of your data. Take a look at an example:
If the Native Facebook Ads reporting templates can meet your reporting requirements, then go ahead. They are pretty good for basic reporting and can work for small projects. You can juggle them around, however, it’s most likely that they won’t fit for more or less advanced analytics, which can grant actionable insights.
Most advanced business users tend to go with custom reports they can build on top of the data exported from Facebook Ads. Usually, the flow looks as follows:
Of course, Facebook Ads report templates can significantly simplify this flow since you won’t have to build the report from scratch. All you need to do is just connect the template to your Facebook Ads account to import data. So, let’s see what options you can consider.
Frankly, we don’t know which of these templates you’re going to choose. Maybe, the Google Sheets one will be a perfect choice for your team who may be used to running reports in spreadsheets. Or you may prefer the universal Facebook Ad reporting template by Coupler.io which allows you to combine data from multiple ad tools.
If none of the templates look good to you, or you want to tailor any of these to your specific needs, then feel free to contact the data analytics consulting service by Coupler.io. Our squad of data analysts can help you with any task related to data transformation or visualization. Check other Looker Studio Facebook Ads templates that we’ve collected for you. Good luck!
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Performance Marketing Expert at Coupler.io with 6+ years of experience in creating, managing, and optimizing PPC campaigns in B2B SaaS products. Before Coupler.io, I worked in SE Ranking and Loio, which definitely contributed to developing my marketing skills. I embrace a full-stack user acquisition approach, including running ads, designing ad creatives, optimizing landing page experience, and measuring analytics.
